The right offer to the right customer at the right time

Turn past purchases into new sales opportunities—automatically, in a targeted way, and without any extra work for your employees.
At a time when customers receive a large number of marketing messages every day, successful communication no longer depends on the volume of information sent, but rather on its relevance.

Customers want to receive offers that truly interest them, while companies are looking for ways to increase sales without additional marketing costs or complicated campaigns.

Using the Workflow (WF) feature in PANTHEON, you can automate the sending of SMS messages to customers based on their past purchases.

The solution enables the system to automatically identify customers who have purchased products from a specific product group in the last three months and send them an SMS notification when a promotional price is introduced for that group.

In this way, the company establishes direct and personalized communication with customers who have already shown interest in specific products, thereby significantly increasing the likelihood of repeat purchases and the success of the promotional campaign.

How does the solution work?

The workflow solution uses data on past purchases to identify customers who have purchased products from a specific product group in the last three months.

Based on predefined criteria, the system automatically generates a list of recipients for the promotional campaign.

Once it has identified eligible customers, PANTHEON automatically generates and sends an SMS message containing information about current promotional prices for products from the category they have previously purchased.

This way, the promotion reaches precisely those customers who are most likely to make a repeat purchase.

The content of the message can be tailored to the company’s needs and include information about promotional prices, the duration of the promotion, customer benefits, the sales representative’s contact information, or a call to action for a new purchase.

The entire process runs automatically, without the need for manual analysis, compiling customer lists, or sending messages one by one, which significantly speeds up the execution of promotional activities and increases their effectiveness.

Personalized communication that delivers results

One of the biggest challenges in modern marketing is reaching the right customers with the right offer.

Mass mailing of promotional messages often yields limited results, as many recipients have no real interest in the products being offered.

This solution uses existing data from the business system to ensure that communication is based on customers’ actual interests.

A customer who recently purchased a certain group of products is significantly more likely to make another purchase than someone who has never shown an interest in that category.

This approach

• It increases the relevance of the message
• Improves the user experience
• It significantly increases the response rate to promotional campaigns
• Higher sales without extra work

In the traditional approach to organizing promotional campaigns, employees often spend a lot of time analyzing data, compiling customer lists, and sending out notifications.

If promotions are held frequently, such tasks represent a significant administrative burden.

With automation in PANTHEON, all of these steps become part of a predefined process.

The system automatically identifies relevant customers, initiates communication, and sends messages at a specified time.

This saves employees time, reduces the likelihood of errors, and ensures that marketing activities are carried out consistently and on time without placing an additional burden on the sales team.

Greater effectiveness of promotional campaigns

Many promotional activities fail to reach their full potential because the information does not reach interested customers at the right time.

Automatic SMS messaging ensures that promotional campaigns reach customers who are most likely to make a purchase.

The customer receives a short, clear, and direct message on the cell phone they use every day.

Because of the high open rate of SMS messages, this is one of the most effective channels for quickly communicating promotional offers.

Strengthening Customer Relationships

Customers respond positively when a company understands their needs and offers them products that interest them.

Personalized promotional messages create a sense of a personalized approach and show that the company is actively monitoring its customers’ needs.

Such communication contributes to:

Greater customer loyalty
More frequent purchases
Long-term cooperation

Instead of generic advertising messages, the customer receives information that may actually be useful to them.

Who is this solution intended for?

The solution is designed for all companies that want to improve their sales and marketing activities by using the data they already have in their information systems.

It is particularly useful for distributors, trading companies, wholesalers, retail chains, and companies with a large number of customers and a wide range of products.

Automatic SMS messaging about promotional prices combines marketing, sales, and business process automation.

By using the Workflow functionality in PANTHEON, companies can increase the effectiveness of their promotional activities, improve the return on their marketing investments, and turn existing customer data into concrete sales results.

Key Value of the Solution

Don’t send promotions to everyone. Send them to those who are actually interested. Turn past purchases into new sales opportunities with fully automated and targeted SMS communication.